Published on June 17th, 2013 | by gatsbyadmin0
Johnny Cupcakes – T-shirt Tycoon
Johnny Cupcakes is a popular, “not sold in chain stores” clothing brand founded in 2001 by Johnny Earle. His clothing line uses cupcakes as the prominent design theme of its merchandise, often replacing iconic symbols with his signature cupcake & crossbones insignia. His Johnny Cupcakes line includes t-shirts, shorts, sweaters, jewelry, undergarments, and pins. In 2005 he converted an old boat garage into his forst retail location, and has since expanded to his boutique stores in Boston, LA, London, and Martha’s Vineyard All Johnny Cupcakes locations have a high end vibe with a fully furnished bakery theme in each location.
Wanting to deliver a unique customer experience, Earle made sure the bakery theme was on point in his stores. Using everything from antique refrigerators, dough mixers, cast-iron ovens from the 1890s, hidden vanilla-scented air fresheners, and having his products displayed on baking trays inside glass pastry cases. In addition to the four retail locations, Johnny Cupcakes continues to sell items through its online store and a company ” ebay Vault” which offers previously issued designs and exclusive items that were briefly or never available in its stores.