Johnny Cupcakes is a popular, "not sold in chain stores"..." /> Johnny Cupcakes – T-shirt Tycoon – TheGrimeyGatsby

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Published on June 17th, 2013 | by gatsbyadmin

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Johnny Cupcakes – T-shirt Tycoon

Johnny Cupcakes is a popular, “not sold in chain stores” clothing brand founded in 2001 by Johnny Earle. His clothing line uses cupcakes as the prominent design theme of its merchandise, often replacing iconic symbols with his signature cupcake & crossbones insignia. His Johnny Cupcakes line includes t-shirts, shorts, sweaters, jewelry, undergarments, and pins. In 2005 he converted an old boat garage into his forst retail location, and has since expanded to his boutique stores in Boston, LA, London, and Martha’s Vineyard  All Johnny Cupcakes locations have a high end vibe with a fully furnished bakery theme in each location.

Wanting to deliver a unique customer experience, Earle made sure the bakery theme was on point in his stores. Using  everything from antique refrigerators, dough mixers, cast-iron ovens from the 1890s, hidden vanilla-scented air fresheners, and having his products displayed on baking trays inside glass pastry cases. In addition to the four retail locations, Johnny Cupcakes continues to sell items through its online store and a company ” ebay Vault” which offers previously issued designs and exclusive items that were briefly or never available in its stores.

Johnny Cupcakes has been getting great reviews from his customers and has even been in Business Week at the top of its “Best Entrepreneurs 25 and Under” list, for his company’s quality products, imaginative promotion, and insistence on self-sustenance. When you’re in the top half of the 500 fastest growing private businesses in the U.S. then its safe to say you’re is doing something right. From the start, Johnny Cupcakes was getting noticed for its highly effective branding and “brazen” steps taken to make a name for itself. So much so that Earle regularly receives requests from high schools and universities to speak about entrepreneurship and running a small business. Johnny Cupcakes went from selling his shirts out of his trunk to owning multiple boutique locations across the world, and being a business force to be reckoned with while doing it. Whether  you’re wearing his clothes or taking notes on how to run your business, Earle is definitely a master at spreading the grime worldwide.

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