Published on July 3rd, 2013 | by gatsbyadmin0
Adidas – ROCKSTARS Invitational 2013
Bouldering is the discipline of rope-less climbing on small cliffs and boulders, and is all about the motion and flow of climbing; usually without protective gear. Bouldering is simply the athlete and the rock, yet Adidas has found a way to take it to the next lever and turn it into a full scale music and climbing event. adidas ROCKSTARS is a invitational competition for pros, geared to the top athletes in the bouldering world ranking of the International Federation of Sport Climbing (IFSC). Out of the 70 invited athletes 20 men and 20 women can qualify on Friday, 13 September 2013. In both, the qualification and the semifinal, the athletes have five minutes on four different boulders, with 4 athletes climbing simultaneously. The number of reached tops, needed tries and gathered bonus points determines the final result, which leaves some room for tactics.
In order to celebrate the heroes of the international bouldering community like ‘rock stars’ the organizers transform the climbing competition into an elaborately staged show with live music. A rock band and some of the world’s greatest beatboxers provide the musical setting for outstanding sports performances on artificial rock. It is a combination of top-class sports and live music – perfectly linked and orchestrated. The focus for Adidas while creating this event was “Everything for the athlete”. They initiated this event to attract both the public and media attention to help promote and improve the sport of bouldering. This top-class climbing competition hosted in one of Europe’s most modern sport arenas provides and impressive stage for both, pro athletes in terms of the Boulder Invitational Contest „adidas ROCKSTARS, and amateurs, in the form of the „GORE-TEX Be a Rockstar” competition. It looks like a great event, check out the trailer HERE.