Published on July 12th, 2013 | by gatsbyadmin0
MACtac and Portraits of Hope
Grimey Gatsby hit up Aspen this past week for all of the 4th of July festivities the town had to offer (including the Portugal. The Man show at Belly Up). While watching the annual parade go through town, a few very large pieces of art caught our eye – gorgeous and colorful flower murals covering what seemed like the entire fleet of Aspen’s emergency vehicles. After doing a little research, we learned that the murals were hand-painted by disabled and disadvantaged children through the Portraits of Hope charity on donated adhesive vinyl from MACtac.
Founded by brothers Ed Massey and Bernie Massey, Portraits of Hope is a national non-profit and social service program. The bold designs, hand-painted this winter and spring by over 2,000 kids and adults, will be on display for over five months total in an exhibition on the vehicles of the Aspen Volunteer Fire Department, Snowmass-Wildcat Fire Protection District, Aspen Ambulance District, and Mountain Rescue Aspen. These frontline fleet vehicles will serve as mobile canvases for the Portraits of Hope project, which works nationally and internationally to integrate civic education and engagement, creative therapy, and the visual arts, providing youngsters and adults with an opportunity to collaborate on high-profile public projects. This historic endeavor is Portraits of Hope’s debut in Colorado and the first time anyone, anywhere, has transformed operational emergency rescue vehicles into public art.
This will be the fourth project that Portraits of Hope and MACtac have teamed up on. MACtac Distributing Products is a leading supplier of pressure-sensitive materials, and will be wrapping the fleet of vehicles with more than 35 rolls of IMAGin® bubble-free adhesive vinyl donated by MACtac. The official kickoff of the project was June 7, 2013, when certified installers began wrapping fire trucks, ambulances, mountain rescue vehicles and other emergency service vehicles. The installation process, involving full and partial wraps, took 14 days to complete, resulting in the transformation of these vehicles into mobile works of art.
The project has been a long time in the making. For nearly five months before it began, Portraits of Hope engaged both children and adults through various civic leaderships programs throughout the Roaring Fork Valley, Denver, and Los Angeles. Participating local organizations include: Aspen Middle School, Aspen Community School, Carbondale Community School, Aspen Elementary School, Glenwood Springs High School, Extreme Sports Camp, Challenge Aspen, The Buddy Program, Pathfinders for Cancer, and Ready for the World Program. These groups all joined other hospital, school, and social service programs in Denver and Los Angeles, including the Braille Institute, Children’s Hospital Colorado, Denver Medical Health Center, Denver Protective Child Services, Shriners Hospital for Children, and Pacific Point Academy, among others.
You don’t have to rush to Aspen to see them in person – the exhibition is expected to run over five months, and the ambulances will remain wrapped until the Winter X Games in Aspen in January 2014 – so you’ve got plenty of time.
For more information on MACtac’s participation, visit www.mactac.com/graphics.
To obtain sponsorship info, contact Kristen at 310-474-5141 or firstname.lastname@example.org.