Published on September 3rd, 2013 | by gatsbyadmin0
Branding Colorado- New State Logo and Slogan
DENVER – Colorado is rolling out a state brand that officials hope will increase tourism and economic development.
Making Colorado, the most inclusive, collaborative and ambitious branding effort ever undertaken by a state, unveiled the first-ever unified brand for the State of Colorado. This effort was initiated to capture the spirit and energy that flows throughout Colorado in order to stimulate our economy, streamline statewide programs and reintroduce our state to the rest of the world. The unveiling marked the conclusion of a twelve-month public engagement campaign that reached and collected input from hundreds of thousands of individuals across Colorado and beyond.
The new logo with a snow-capped green mountain and a new slogan, “It’s our nature,” was unveiled Thursday. The logo itself is dubbed the “Peak.” This logo will not replace the Colorado flag. Creators said the new logo is a registered trademark that cannot be used without express permission from the state. “We have a state flag and seal, but until now Colorado has never had a unified brand,” said Aaron Kennedy, chief marketing officer for the State of Colorado. “This brand will not only help Colorado attract talent and jobs, but also save public dollars by eliminating the need to manage individual brands for each agency and department in state government.” Colorado has trademarked the new image so that it can’t be used for unauthorized purposes. Businesses can apply for permission to use the logo along with phrases such as “Colorado Made” or “Colorado Grown” in the same way that the “Colorado Proud” logo is now used to identify local products.
Kennedy said the new logo builds from the state’s license plate because many identified Colorado with it. It also incorporates one of the state’s main attractions — the mountains. The group that created the logo, Making Colorado, was created by Gov. John Hickenlooper as part of his blueprint for economic development. The campaign used public feedback to help choose the logo — not all of it positive.
Many people wanted the state to simply use the familiar state flag, but Kennedy said national surveys showed most people could not identify our state flag as belonging to Colorado. However, people outside Colorado were familiar with the green Colorado license plate, and Kennedy said that helped the group come up with the new logo.
The logo and slogan are intended to represent the state’s world-famous mountains as well as Colorado’s continued ascension in any number of categories, from business and innovation to agriculture and health. The final logo and slogan were selected based on survey responses from thousands of people here, nationally and internationally.
This new logo and slogan will be the new representation of Colorado across the globe from now on. Whether you love it or hate it, we are now a trademark state. Learn more at www.brandcolorado.gov