Published on November 18th, 2014 | by gatsbyadmin0
Business, Cannabis, and Forward progress in Aspen
Cannabis Grand Cru was this past weekend in Aspen. The focus of the event was on business, the movement of today, and the forward progression of the future. To start this piece we should touch on the production level of this event. They rented out the entire Sky Hotel Aspen for the weekend, they built a stage and second level over the pool, they had the Belly Up rented out for Saturday as well as White Water Ramble playing that evening, and they had security 24/7 posted in the event to help control any unwanted aspects. It was the largest cannabis event in Aspen history and it went off all weekend long!!! We were there as part of the production team, the speakers list, and in the audience.
The weekend was filled with celebrities, cannabis innovators, and the GGFam. People from Isreal to Australia and many of the United States were in classrooms, mingling in the lobby, and enjoying the mountain air with their counterparts. It all kicked off Friday with a great opening ceremony and introductions all over the hotel. Mason Tvert, Meg Collins, Myles Rockwell, and many others were there to speak on their experience while TerpX, X Tracted, Apothecanna, The Clear Concentrate, and Wellspring Collective were there to speak on their brands, business logistics, and forward progression. There were people like Damsel Suicide, of the Suicide Girls, enjoying the atmosphere and networking with the industry. The bar was packed daily with impromptu meetings, business strategy talks, and new products coming to the market. We also should give Sky Hotel a nod on their menu and food….truly splendid all weekend long.
Saturday was the day of lectures, presentations, and expanding the movement even further with the advocates of yesterday, today, and tomorrow. The word “advocate” was brought up many times to describe the efforts made by those that are not “businesses or brands.” Everyone can advocate for the proper usage, education, and business progression if you are in tune with the industry, movement, and people. Without the fore fathers of yesteryear we would not be where we are today with this industry and plant. Bob Braudis, former Sheriff of Aspen and longtime friend of Hunter S. Thompson, was on site all weekend and on the Belly Up panels to share his stories, the past of the counter culture, and his thoughts on the industry today. Aspen’s legacy as a “hot spot” for the counter culture was explored in many ways throughout the talks and meetings. Aspen has had a long history of relaxed drug enforcement and has focused on the people and enjoyment of nature for decades of the first settlers to the “long hairs” to the 80’s dance parties to the current day with 4 cannabis shops in town.
With all the people enjoying the event we had time to catch up with many of the speakers, production crew, and the audience to gauge their thoughts on the entire weekend. “It wasn’t like anything I’ve ever seen in the cannabis industry to date. Very high class unlike any cannabis cup, educated speakers on many topics unlike any business conference, and great networking opportunities for the guests from the start of the weekend until we said ‘good bye’ we had a full weekend with many things to be thankful for,” a 64 year old women from Columbus,OH told us on Sunday. “I will not miss the next CGC; that is for sure. I learned many things from this weekend and I’m excited to get them integrated into our businesses and lives,” from Damsel Suicide.
Over all the event was a complete success. The newspapers and photographers came out in full force for coverage and also had some media outlets from other states that came to spread the good word about cannabis and the industry leaders. From the cooking demo with Braudis and Chef Chris Lanter, partner in Cache Cache Aspen, to the Technology talk with Massroots, Cannabuild, and Growbuddy all avenues of the business were covered. One panel even spoke on the consumption club aspects for the public that are in Colorado and the future of the consumption and retail cannabis arena. We learned words like terpene, cannabinoid, decarboxylation, and transdermal assimilation from all the different talks and networking. “The best experience I’ve had in a long time with coming to any event. That’s part of the Aspen status. We had the Sky hotel, which was lovely, and we had the Belly Up on Saturday which was next level with the stage and production crew. Plus we had a great time catching up with old friends and meeting a lot of new movers and shakers in the industry right now. I am ready to start planning the second CGC already,” Hunt, president of Grimey Gatsby, said yesterday during the break down after the event ended. “All in all, I think everyone that came to this event has taken home a piece of the CGC with the education and experience from this weekend. When you start a brand, you need to make sure you set yourself apart from the rest of the crowd. We did that at Cannabis Grand Cru and everyone know understands what we are bringing to the table and what to expect. We have to make the next one even better to blow their minds one more time. I’m really excited to see this grow with the movement. And hats off to Blue Sugar Production for their relentless strive to create something of this magnitude. Awesome stuff all around,” Hunt concluded.
Here’s some press about the event you can check out: