Published on June 3rd, 2015 | by gatsbyadmin0
beyondBeanie (bB) is a social clothing brand based in Switzerland that sells wearable accessories inspired by Bolivian ethnic culture.
Every product sold helps street and orphan children. Example: 1 hat = 5 meals, 1 bag = 1 set of school supplies, 1 bracelet = help with dental care, 1 poncho = 1 school uniform.
In addition, every product is hand signed by the artisan who made it, whom clients can meet and greet at our site.
The beautiful quality of the products is thanks to the personal touch and creativity of a group of talented Bolivian female artisans in the areas of La Paz and Cochabamba. A unique aspect of bB is each item is special.
Carrying its artisan’s hand signature to enable her a sense of identity, confidence and self-worth—three aspects in which Paty experienced these women struggle with daily due to various circumstances. In turn, this imprint allows consumers to discover her story via our website (http://beyondbeanie.org/pages/artisans), and thus encourage conscious fashion.
beyondBeanie was co-founded by Hector Alvarez and Paty Lucero in March 2013. The company was the result of a backpacking trip that Hector did to Bolivia to visit Paty. Together, they discovered the beauty in the rich and colorful textures of Bolivia. They also witnessed the harsh reality of severe poverty in Bolivia, with an estimated 2/3 of its population living below the poverty line (http://www.wfp.org/countries/bolivia/overview).
Using an awareness of both the beauty and the not-so-pretty, Hector and Paty dedicated themselves to combine their expertise in business and design to create a fashion line to represent the colourful spirit of Bolivia that would tackle two key social components of beyondBeanie:
1) To create meaningful work for female artisans in a place that recognizes and respects them
2) To provide meals, school supplies, and school uniforms to impoverished children