Published on July 14th, 2015 | by gatsbyadmin0
Adidas Creates Shoe From Ocean Garbage
Fans of the GG brand #4pieces and sneakerheads alike, rejoice!
In an effort to raise awareness of the pollution running rampant throughout oceans across the globe, Adidas has crafted a shoe made completely out of ocean trash and pollution. The shoe is in conjunction with Parley for the Oceans, which helps to protect and conserve the Earth’s oceans.
The sample shoe was made from illegal gill nets dredged up from the ocean by the nonprofit Sea Shepherd. “It’s a fishing net that was spanning the bottom of the sea like a wall, and killing pretty much every fish passing by,” says Cyrill Gutsch, founder of Parley for the Oceans, a new Adidas-supported nonprofit that is helping the company develop a larger strategy for fighting ocean waste. “They confiscated this net, and we’re bringing it back to life.”
However, if you’re looking to snap up a pair of the fancy footwear, bad news: it’s not for sale and possibly never will be. An Adidas spokeswoman told Huff Post: “This is not a plan, this is an action. We did this to show what we are capable of doing when we all put our heads together.”
The shoe company, however, will start to introduce recycled plastic into the manufacturing of its shoes by early 2016.